Who We Are
We're a team of CPG operators, researchers, and product strategists focused on making market and ingredient intelligence easier to access, easier to understand, and easier to act on.
We use a purpose-built market intelligence platform that enables ingredient suppliers to both identify high-fit CPG brands and understand exactly how to position and pitch their ingredients to those brands for optimal sales conversion. It connects consumer demand signals, competitive product landscapes, and scientific evidence into a structured system that helps business development teams answer a simple question: Who should we prioritize, and how do we position our ingredients to win?
Our Story
After more than a decade launching products across major retail channels including Walmart, Target, CVS, and Walgreens our founder saw a consistent challenge: fragmented data slows down innovation, formulation, and commercial execution.
This platform was built to solve that problem.
Our Approach
Brand Identification.
High-potential brands are identified to align with your technology or ingredient portfolio.
Connected Data
Ingredients, claims, products, brands, and clinical science all organized into one cohesive view.
Faster Answers
Whether you're evaluating ingredients, validating claims, or preparing for a customer meeting, we help teams get to clarity quickly.
Examples of Our Work
Narrowing ingredient options to those that meaningfully support desired claims
Analyzing formulations to confirm uniqueness and identify improvement opportunities
Creating visual customer briefs that show how your ingredient elevates a product line
Reviewing branded ingredient science to guide "go/no-go" decisions